Strive to be an inspiring leader, actively demonstrating how to reach our highest potential. Commit to being an authentic and impactful force, positively influencing every project and person we encounter.

Actively engage in creating synergies, acknowledging and respecting the historical significance and current needs of Calgary's Oil and Gas sector. Build and strengthen partnerships across different sectors, including industry peers, government bodies, and academic institutions.

Lead with boldness, challenging conventional thinking and norms. Embrace and champion technological innovations, recognizing their transformative potential, even in the face of uncertainty about the final results.

Pursue innovation not merely as a means to adapt and survive, but as a commitment to excel and redefine our approaches. Continuously seek out and implement novel methods and solutions.

Dedicate our efforts to responsibly managing and improving both our natural environment and our professional relationships. Aim to leave a positive, lasting impact, ensuring that we pass on a better world and stronger connections than those we inherited.